My professor said my rhetorical analysis essay lacked "warrants" and i still don't get it

Isabella

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Feb 24, 2026
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I need help. I got my rhetorical analysis essay back and the main comment was "good identification of strategies, but weak analysis of warrants." I nodded like I understood and then immediately forgot what a warrant is. Isn't it just... the thing that connects evidence to claim?

But in rhetorical analysis, what does that even mean? I identified ethos, pathos, logos, I talked about tone and diction, I thought I was done. But apparently there's another layer where you explain why those strategies would be persuasive to a particular audience given the context.

Like not just "this uses pathos" but "this uses pathos by showing a crying child because the target audience is parents who fear for their kids' safety." Is that the warrant? Help?? Anyone have a simple explanation for what warrants are in rhetorical analysis because I'm lost and my office hours appointment isn't until Thursday. 🆘
 
I need help. I got my rhetorical analysis essay back and the main comment was "good identification of strategies, but weak analysis of warrants." I nodded like I understood and then immediately forgot what a warrant is. Isn't it just... the thing that connects evidence to claim?

But in rhetorical analysis, what does that even mean? I identified ethos, pathos, logos, I talked about tone and diction, I thought I was done. But apparently there's another layer where you explain why those strategies would be persuasive to a particular audience given the context.

Like not just "this uses pathos" but "this uses pathos by showing a crying child because the target audience is parents who fear for their kids' safety." Is that the warrant? Help?? Anyone have a simple explanation for what warrants are in rhetorical analysis because I'm lost and my office hours appointment isn't until Thursday. 🆘
Warrants are the "so what?" of your analysis. Anyone can point out a strategy. Warrants explain why that strategy matters to that specific audience at that specific time. You're not lost, you just need to add one more sentence each time.
 
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